Your Massage Practice Podcast
#031: Going into business with others with Leslie Clapp, LMT

#031: Going into business with others with Leslie Clapp, LMT

October 31, 2019

Whatever stage you're in with building your private practice, the idea of being in business with others can be very attractive.  Today's episode covers some of the considerations you'll want to keep an eye out for in this kind of  endeavor. 

My guest Leslie Clapp, LMT is currently one year into her co-ownership of The Amma Therapy Collective in Portland, OR.  She gives us some thoughts about how she and her colleagues got started, why, and what they're looking forward to! 

Thank you to our episode sponsor OfferingTree.com.

#030: Sales and Your Massage Practice with Laura Allen, MT

#030: Sales and Your Massage Practice with Laura Allen, MT

October 25, 2019

Today's episode presses on that ever-present button of sales.  For some of us that's a word as "bad" as any.  For others, it's more of a mystery.  Either way, we need sales to make sure our massage practices are thriving!  

I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what she thinks are the most important aspects of this whole "sales" issue in a massage business.  You can find Laura at http://lauraallenmt.com/.

Thank you to our episode sponsor OfferingTree.com.

 

#029: Don’t let your insecurities mess with your practice!

#029: Don’t let your insecurities mess with your practice!

October 21, 2019

It's inevitable.  We ALL have insecurities in running our businesses.  And the faster we can see them and start to work with them when they arise, the better our practices will do. 

In today's episode I break down two rough categories of insecurities, how they affect our massage business, and give you real-life HOW TO's to work with each kind.

As always, I'd love to hear what you think!

Thank you to our episode sponsor OfferingTree.com.

#028: Handing Out Business Cards - Effective Marketing?

#028: Handing Out Business Cards - Effective Marketing?

October 15, 2019

Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it? 

Today's episode comes out of a great question from a listener!  All of our marketing materials can help us grow our massage practices - but only if we use them well. 

In today's episode I start by making sure you understand your marketing overall.  Then I go into lots of HOW TO with handing over your business card.  That way you can make sure that when you give someone your card, you're making it a no-brainer for them to actually schedule an appointment.

Thank you to our episode sponsor OfferingTree.com!

#027: Isabel & Amber Talk Business: TIME MANAGEMENT!

#027: Isabel & Amber Talk Business: TIME MANAGEMENT!

October 7, 2019

Time management is an essential and often difficult aspect of being a successful practice owner.  In today's episode, we follow up with Amber about how it's going with selling her long-time practice.  Then we dive into HOW TO's on time management!

Find Amber Cook at HealingWaze.com.

Find Isabel's blog posts and programs at yourmassagepractice.com.

#026: Isabel & Amber Talk Business: Selling your massage practice

#026: Isabel & Amber Talk Business: Selling your massage practice

September 17, 2019

When it's time, having all the pieces in place to sell your practice makes a difference.  Listen to Amber Cook and Isabel Spradlin discuss the process and major considerations of selling your massage practice. 

And don't worry if you're not anywhere near that time yet!  What they discuss helps make your practice stronger no matter what.

Find Amber Cook at HealingWaze.com.

Find Isabel's blog posts and programs at yourmassagepractice.com.

#025: Going from part time to full time in your private practice

#025: Going from part time to full time in your private practice

July 29, 2019

What is it like to go from part time to full time in your massage practice?  We hear from Abby Meyers of Abby Meyers Massage about what it was like for her in making that transition.

I also review a CE on fascial therapy and give you a foundational checklist of things you should be keeping in mind as you are growing your practice.

Thank you to our episode sponsor OfferingTree.com!

 

#024: Q&A Episode: Selling products, reluctant client reviews, chatty clients going over session time

#024: Q&A Episode: Selling products, reluctant client reviews, chatty clients going over session time

July 12, 2019

Today's episode is all about listeners' questions!  I answer:

  • How to decide whether to sell products in your practice (MLM and otherwise)
  • How to respond if clients are reluctant to write a review for you because they don't want your schedule to fill (so it's easier for them to get in)
  • How to manage session time if clients are pushing time boundaries

If you would like to submit your question for our next Q&A episode, send me a message at https://yourmassagepractice.com/contact/ or simply leave your question in the comments below!

Thank you to our episode sponsor OfferingTree.com!

#023: Isabel & Amber Talk Business: Amber interviews Isabel about her work plus questions from listeners!

#023: Isabel & Amber Talk Business: Amber interviews Isabel about her work plus questions from listeners!

February 4, 2019

It was Isabel's turn to be interviewed!  Amber Cook got the lowdown on how Isabel ended up specializing in post-surgical abdominal work.  Then they had a chance to talk about how Your Massage Practice came about.  And they answered a lot of listeners' questions as well!

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining Amber at HealingWaze.

#022: Isabel & Amber Talk Business: Setting Goals and Intentions in the New Year (or any time!)

#022: Isabel & Amber Talk Business: Setting Goals and Intentions in the New Year (or any time!)

January 7, 2019

Setting goals and intentions is a really important aspect of any long-term practice.  In this episode, Isabel and Amber talk about the entire process each uses to set their goals for the New Year.  We love that we each do this a bit differently but still end up in the same place!

What process do you use to set your goals and intentions in your practice?

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining Amber at HealingWaze.

#021: Isabel & Amber Talk Business: It’s work to run a practice!

#021: Isabel & Amber Talk Business: It’s work to run a practice!

November 2, 2018

There are tons of ways to find inspiration while growing your massage business.  But if we're going to be successful, we need a lot more than just inspiration!  We need to know we're not alone in all of the work it takes to really make a business grow.

In today's episode, Isabel and Amber talk about what it's like to do the work of growing a successful practice.  If you're feeling doubtful that you can do it . . . if you're feeling blue that it's taking so much work . . . or if you just aren't sure where to start, then this is the episode for you!

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.

#020: Isabel & Amber Talk Business: Customer Service & Client Relationships

#020: Isabel & Amber Talk Business: Customer Service & Client Relationships

October 5, 2018

Whew! We got deep with this one. Amber Cook (of healingwaze.com) and I talked about our massage practice thoughts on "customer service" and "client relationships".

And it got real, real fast. 

To have a full practice for the long term, it's essential to retain clients at a very high rate.  What we talk about in this episode is meant to help you understand the ins-and-outs of doing just that.  Because as much as it may seem like a no-brainer, there's a lot that goes in to building client relationships that stand the test of time and circumstance.  

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.

 
#019: The excitement of a fast-growing business

#019: The excitement of a fast-growing business

September 28, 2018

In today's episode I interview Tiffany Ryan and Katherine Parker of yomassage.co.  

These ladies are working their tails off to keep up with their new business.  I talk to them about what specific tools they're using to build a healthy business, their work as business partners, how they're figuring out their message and marketing, and more!

All of the questions I bring to the table are with the mind of helping massage therapists grow their private practices

As always, I love learning and celebrating in community with each other.

Learn more at yourmassagepractice.com.

#018: Isabel & Amber Talk Business: Money in each stage of your practice

#018: Isabel & Amber Talk Business: Money in each stage of your practice

September 7, 2018

In our first episode together, Isabel and Amber talk about how money went (very differently) for each of us in the early years - and what it's like once your business is stable.  Building a healing practice is no joke and we are here to offer as much help as we can!  

If you want to ask us questions next time, you can join us as we record our episode on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.

#017: Taking the Leap into Your Practice!

#017: Taking the Leap into Your Practice!

September 3, 2018

Taking that big first leap into owning your practice can seem so daunting!  In this episode, Rosa Saidel of Rosa's Natural Healing Center shares her story of how she found the strength to do it and where that first big step has led her.  Rosa's openness and honesty about her journey gives us all a reminder of why it's worth it to do the work to make our dreams happen.

Additionally, I review "Do You Suffer from Decision Fatigue" by John Tierney, answer the Question of the Day, and share even more in the teaching segment at the end!

This podcast is the audio version of the sixth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#016: Engaging Your Community Through Your Full Practice

#016: Engaging Your Community Through Your Full Practice

August 27, 2018

In this episode, I interview Benjamin Eli Eichenhauer of Prime Vital Health and Revive Community Commons in Portland, OR.  Eli talks about the deep ways he has increased his community engagement both as a method of growing his practice and as a way of continuing to expand his work in the world!

Additionally, I answer the Question of the Day, review I Thought It Was Just Me by Brene Brown.  And of course, I learn you some stuff in the teaching segment at the end!

This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#015 (short): Isabel & Amber Talk Business - Sneak Peek!

#015 (short): Isabel & Amber Talk Business - Sneak Peek!

August 20, 2018

Isabel Spradlin (yours truly) and Amber Cook (of HealingWaze.com) give you a little peek into their upcoming podcast episodes that will run the gamut of what, exactly, it's like to be a small business owner in the health and wellness field.  The first full episode will arrive on September 7, 2018!

#014 (short): Sole Proprietorship or LLC? And, what’s the deal with loans?

#014 (short): Sole Proprietorship or LLC? And, what’s the deal with loans?

August 19, 2018

One of the first things we work on in the OYP program is about the nitty gritty of starting a business.  That can include registering your biz with your Secretary of State, arranging your bank accounts, and making sure your “back-end” stuff is in good order. 

In this podcast I talk about my personal experience with these processes as I was starting my practice.

AND, of course figuring out how to pay for starting up my practice was a big deal for me and is for most massage therapists - especially the loan or debt aspect it.

While paying off a total of $67K in debt sucked, having my full massage practice made it possible.  I do NOT recommend doing the credit card debt thing the way I did it (as I talk about in the video).  However, debt usually plays a part in every business, massage practice or not, so it’s good to have an idea of how it can work for you rather than sink you.

Let me know your thoughts in the comments on the blog post!

#013: The Freedom of a Full Practice

#013: The Freedom of a Full Practice

August 17, 2018

Just how good can it be to have a full massage practice?  And what, exactly, does it take to get there?  In this episode I talk to Dana Davis, LMT of Midnight Sun Massage in Portland, OR.  She has had a bursting-full practice for well over a decade and she shares with us a huge amount of detail about what she did to get there . . . as well as what it's like to have the freedom of a full practice!

Additionally, I answer the Question of the Day and review Mindset by Carol S. Dweck.  And, as always, we have our straight-up teaching segment at the end.

This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

 

#012 (short): Risk Taking Is a Skill to Learn

#012 (short): Risk Taking Is a Skill to Learn

August 13, 2018

I get frustrated when I hear business owners being advised to take big risks based on their gut feelings.  Yes, gut feelings are super important.  But when you’re running a business, you need to develop a more robust way of assessing risk.  That way, you don’t end up closing down your practice for the wrong reasons.

Finessing our way out of our comfort zone is a requirement of being a business owner.  And this “choose the right risk” stuff is part of that.  I’m not gonna lie, it took me a while to learn.

In this video I talk about dropping $1,000 I didn’t have on a useless Q&A call and how that led to me learning to take the RIGHT risks.  And it must have worked, because my practice is still thriving many years later.

Please let me know your thoughts and questions in the comments on the blog post!