Your Massage Practice Podcast
#030: Sales and Your Massage Practice with Laura Allen, MT

#030: Sales and Your Massage Practice with Laura Allen, MT

October 25, 2019

Today's episode presses on that ever-present button of sales.  For some of us that's a word as "bad" as any.  For others, it's more of a mystery.  Either way, we need sales to make sure our massage practices are thriving!  

I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what she thinks are the most important aspects of this whole "sales" issue in a massage business.  You can find Laura at http://lauraallenmt.com/.

Thank you to our episode sponsor OfferingTree.com.

 

#029: Don’t let your insecurities mess with your practice!

#029: Don’t let your insecurities mess with your practice!

October 21, 2019

It's inevitable.  We ALL have insecurities in running our businesses.  And the faster we can see them and start to work with them when they arise, the better our practices will do. 

In today's episode I break down two rough categories of insecurities, how they affect our massage business, and give you real-life HOW TO's to work with each kind.

As always, I'd love to hear what you think!

Thank you to our episode sponsor OfferingTree.com.

#028: Handing Out Business Cards - Effective Marketing?

#028: Handing Out Business Cards - Effective Marketing?

October 15, 2019

Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it? 

Today's episode comes out of a great question from a listener!  All of our marketing materials can help us grow our massage practices - but only if we use them well. 

In today's episode I start by making sure you understand your marketing overall.  Then I go into lots of HOW TO with handing over your business card.  That way you can make sure that when you give someone your card, you're making it a no-brainer for them to actually schedule an appointment.

Thank you to our episode sponsor OfferingTree.com!

#027: Isabel & Amber Talk Business: TIME MANAGEMENT!

#027: Isabel & Amber Talk Business: TIME MANAGEMENT!

October 7, 2019

Time management is an essential and often difficult aspect of being a successful practice owner.  In today's episode, we follow up with Amber about how it's going with selling her long-time practice.  Then we dive into HOW TO's on time management!

Find Amber Cook at HealingWaze.com.

Find Isabel's blog posts and programs at yourmassagepractice.com.

#014 (short): Sole Proprietorship or LLC? And, what’s the deal with loans?

#014 (short): Sole Proprietorship or LLC? And, what’s the deal with loans?

August 19, 2018

One of the first things we work on in the OYP program is about the nitty gritty of starting a business.  That can include registering your biz with your Secretary of State, arranging your bank accounts, and making sure your “back-end” stuff is in good order. 

In this podcast I talk about my personal experience with these processes as I was starting my practice.

AND, of course figuring out how to pay for starting up my practice was a big deal for me and is for most massage therapists - especially the loan or debt aspect it.

While paying off a total of $67K in debt sucked, having my full massage practice made it possible.  I do NOT recommend doing the credit card debt thing the way I did it (as I talk about in the video).  However, debt usually plays a part in every business, massage practice or not, so it’s good to have an idea of how it can work for you rather than sink you.

Let me know your thoughts in the comments on the blog post!