I get frustrated when I hear business owners being advised to take big risks based on their gut feelings. Yes, gut feelings are super important. But when you’re running a business, you need to develop a more robust way of assessing risk. That way, you don’t end up closing down your practice for the wrong reasons.
Finessing our way out of our comfort zone is a requirement of being a business owner. And this “choose the right risk” stuff is part of that. I’m not gonna lie, it took me a while to learn.
In this video I talk about dropping $1,000 I didn’t have on a useless Q&A call and how that led to me learning to take the RIGHT risks. And it must have worked, because my practice is still thriving many years later.
Please let me know your thoughts and questions in the comments on the blog post!