Your Massage Practice Podcast
#030: Sales and Your Massage Practice with Laura Allen, MT

#030: Sales and Your Massage Practice with Laura Allen, MT

October 25, 2019

Today's episode presses on that ever-present button of sales.  For some of us that's a word as "bad" as any.  For others, it's more of a mystery.  Either way, we need sales to make sure our massage practices are thriving!  

I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what she thinks are the most important aspects of this whole "sales" issue in a massage business.  You can find Laura at http://lauraallenmt.com/.

Thank you to our episode sponsor OfferingTree.com.

 

#028: Handing Out Business Cards - Effective Marketing?

#028: Handing Out Business Cards - Effective Marketing?

October 15, 2019

Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it? 

Today's episode comes out of a great question from a listener!  All of our marketing materials can help us grow our massage practices - but only if we use them well. 

In today's episode I start by making sure you understand your marketing overall.  Then I go into lots of HOW TO with handing over your business card.  That way you can make sure that when you give someone your card, you're making it a no-brainer for them to actually schedule an appointment.

Thank you to our episode sponsor OfferingTree.com!

#022: Isabel & Amber Talk Business: Setting Goals and Intentions in the New Year (or any time!)

#022: Isabel & Amber Talk Business: Setting Goals and Intentions in the New Year (or any time!)

January 7, 2019

Setting goals and intentions is a really important aspect of any long-term practice.  In this episode, Isabel and Amber talk about the entire process each uses to set their goals for the New Year.  We love that we each do this a bit differently but still end up in the same place!

What process do you use to set your goals and intentions in your practice?

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining Amber at HealingWaze.

#019: The excitement of a fast-growing business

#019: The excitement of a fast-growing business

September 28, 2018

In today's episode I interview Tiffany Ryan and Katherine Parker of yomassage.co.  

These ladies are working their tails off to keep up with their new business.  I talk to them about what specific tools they're using to build a healthy business, their work as business partners, how they're figuring out their message and marketing, and more!

All of the questions I bring to the table are with the mind of helping massage therapists grow their private practices

As always, I love learning and celebrating in community with each other.

Learn more at yourmassagepractice.com.

#017: Taking the Leap into Your Practice!

#017: Taking the Leap into Your Practice!

September 3, 2018

Taking that big first leap into owning your practice can seem so daunting!  In this episode, Rosa Saidel of Rosa's Natural Healing Center shares her story of how she found the strength to do it and where that first big step has led her.  Rosa's openness and honesty about her journey gives us all a reminder of why it's worth it to do the work to make our dreams happen.

Additionally, I review "Do You Suffer from Decision Fatigue" by John Tierney, answer the Question of the Day, and share even more in the teaching segment at the end!

This podcast is the audio version of the sixth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#013: The Freedom of a Full Practice

#013: The Freedom of a Full Practice

August 17, 2018

Just how good can it be to have a full massage practice?  And what, exactly, does it take to get there?  In this episode I talk to Dana Davis, LMT of Midnight Sun Massage in Portland, OR.  She has had a bursting-full practice for well over a decade and she shares with us a huge amount of detail about what she did to get there . . . as well as what it's like to have the freedom of a full practice!

Additionally, I answer the Question of the Day and review Mindset by Carol S. Dweck.  And, as always, we have our straight-up teaching segment at the end.

This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

 

#006 (short): The #1 Dirty Little Secret of a Successful Massage Practice

#006 (short): The #1 Dirty Little Secret of a Successful Massage Practice

September 7, 2017

If I had to guess, I would say that this is the number one thing most business owners (including us massage therapists!) miss.  This one detail can make your practice feel like a roller coaster rather than a stable business.

And rememeber to get your free worksheet here (no email adress needed).

#005: Intuitive vs. Nuts & Bolts in Running a Massage Practice

#005: Intuitive vs. Nuts & Bolts in Running a Massage Practice

August 16, 2017

How do you manage the hands-on (and often very intuitive side) of being a massage therapist when there is so much nuts and bolts work that goes into running a succesful practice?  Angela Severson, LMT in Portland, OR talks about how she has managed this tension in growing her own successful, full-time private practice.

Additionally, I answer 'The Question of the Day,' review Tina Gilbertson's Constructive Wallowing, and much more!

This podcast is the audio version of the second TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#004 (short): Don’t Overcomplicate It - Your Marketing

#004 (short): Don’t Overcomplicate It - Your Marketing

August 15, 2017

It’s so important to know that ‘marketing’ is not a dirty word – and that as a massage therapist, there are some very specific ways of marketing that will grow your practice fastest.

This episode is the audio version of the 3rd video in the Don't Overcomplicate It series at yourmassagepractice.com.

#003 (short): Don’t Overcomplicate It - Your Website

#003 (short): Don’t Overcomplicate It - Your Website

August 15, 2017

You have enough to do.  Don’t waste your time over-designing or over-building your website.  Here, I talk about the most essential things your massage website needs in order to reliably bring in your ideal clients.

This episode is the audio version of the 2nd video in the Don't Overcomplicate It series at yourmassagepractice.com.

#002 (short): Don’t Overcomplicate It - The Biz Plan

#002 (short): Don’t Overcomplicate It - The Biz Plan

August 15, 2017

It is so tempting to spend a ton of time on business-building efforts that feel productive, but that are not serving the long-term prospects of your business.

This short, three-part series is meant to help you break it down and get started with just the most essential things that are going to immediately start building the long-term stability of your practice.

This episode is the audio version of the 1st video in the Don't Overcomplicate It series at yourmassagepractice.com.

#001: Beyond a Full Practice

#001: Beyond a Full Practice

August 8, 2017

What are the possibilities once you've grown your full massage practice, you ask?  Rebecca (Becki) Ward, LMT of Massage Solutions of McDonough talks about her experience of growing her private practice so big that it turned into a thriving clinic!

Additionally, I answer 'The Question of the Day,' review Michael Stanborough's Direct Release Myofascial Technique, and much more!

This podcast is the audio version of the first TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at https://yourmassagepractice.com.