Your Massage Practice Podcast
#030: Sales and Your Massage Practice with Laura Allen, MT

#030: Sales and Your Massage Practice with Laura Allen, MT

October 25, 2019

Today's episode presses on that ever-present button of sales.  For some of us that's a word as "bad" as any.  For others, it's more of a mystery.  Either way, we need sales to make sure our massage practices are thriving!  

I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what she thinks are the most important aspects of this whole "sales" issue in a massage business.  You can find Laura at http://lauraallenmt.com/.

Thank you to our episode sponsor OfferingTree.com.

 

#028: Handing Out Business Cards - Effective Marketing?

#028: Handing Out Business Cards - Effective Marketing?

October 15, 2019

Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it? 

Today's episode comes out of a great question from a listener!  All of our marketing materials can help us grow our massage practices - but only if we use them well. 

In today's episode I start by making sure you understand your marketing overall.  Then I go into lots of HOW TO with handing over your business card.  That way you can make sure that when you give someone your card, you're making it a no-brainer for them to actually schedule an appointment.

Thank you to our episode sponsor OfferingTree.com!

#021: Isabel & Amber Talk Business: It’s work to run a practice!

#021: Isabel & Amber Talk Business: It’s work to run a practice!

November 2, 2018

There are tons of ways to find inspiration while growing your massage business.  But if we're going to be successful, we need a lot more than just inspiration!  We need to know we're not alone in all of the work it takes to really make a business grow.

In today's episode, Isabel and Amber talk about what it's like to do the work of growing a successful practice.  If you're feeling doubtful that you can do it . . . if you're feeling blue that it's taking so much work . . . or if you just aren't sure where to start, then this is the episode for you!

If you want to ask us questions next time, you can join us as we record our episode live on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.

#019: The excitement of a fast-growing business

#019: The excitement of a fast-growing business

September 28, 2018

In today's episode I interview Tiffany Ryan and Katherine Parker of yomassage.co.  

These ladies are working their tails off to keep up with their new business.  I talk to them about what specific tools they're using to build a healthy business, their work as business partners, how they're figuring out their message and marketing, and more!

All of the questions I bring to the table are with the mind of helping massage therapists grow their private practices

As always, I love learning and celebrating in community with each other.

Learn more at yourmassagepractice.com.

#018: Isabel & Amber Talk Business: Money in each stage of your practice

#018: Isabel & Amber Talk Business: Money in each stage of your practice

September 7, 2018

In our first episode together, Isabel and Amber talk about how money went (very differently) for each of us in the early years - and what it's like once your business is stable.  Building a healing practice is no joke and we are here to offer as much help as we can!  

If you want to ask us questions next time, you can join us as we record our episode on YouTube.  You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.

#017: Taking the Leap into Your Practice!

#017: Taking the Leap into Your Practice!

September 3, 2018

Taking that big first leap into owning your practice can seem so daunting!  In this episode, Rosa Saidel of Rosa's Natural Healing Center shares her story of how she found the strength to do it and where that first big step has led her.  Rosa's openness and honesty about her journey gives us all a reminder of why it's worth it to do the work to make our dreams happen.

Additionally, I review "Do You Suffer from Decision Fatigue" by John Tierney, answer the Question of the Day, and share even more in the teaching segment at the end!

This podcast is the audio version of the sixth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#016: Engaging Your Community Through Your Full Practice

#016: Engaging Your Community Through Your Full Practice

August 27, 2018

In this episode, I interview Benjamin Eli Eichenhauer of Prime Vital Health and Revive Community Commons in Portland, OR.  Eli talks about the deep ways he has increased his community engagement both as a method of growing his practice and as a way of continuing to expand his work in the world!

Additionally, I answer the Question of the Day, review I Thought It Was Just Me by Brene Brown.  And of course, I learn you some stuff in the teaching segment at the end!

This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

#013: The Freedom of a Full Practice

#013: The Freedom of a Full Practice

August 17, 2018

Just how good can it be to have a full massage practice?  And what, exactly, does it take to get there?  In this episode I talk to Dana Davis, LMT of Midnight Sun Massage in Portland, OR.  She has had a bursting-full practice for well over a decade and she shares with us a huge amount of detail about what she did to get there . . . as well as what it's like to have the freedom of a full practice!

Additionally, I answer the Question of the Day and review Mindset by Carol S. Dweck.  And, as always, we have our straight-up teaching segment at the end.

This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at yourmassagepractice.com.

 

#012 (short): Risk Taking Is a Skill to Learn

#012 (short): Risk Taking Is a Skill to Learn

August 13, 2018

I get frustrated when I hear business owners being advised to take big risks based on their gut feelings.  Yes, gut feelings are super important.  But when you’re running a business, you need to develop a more robust way of assessing risk.  That way, you don’t end up closing down your practice for the wrong reasons.

Finessing our way out of our comfort zone is a requirement of being a business owner.  And this “choose the right risk” stuff is part of that.  I’m not gonna lie, it took me a while to learn.

In this video I talk about dropping $1,000 I didn’t have on a useless Q&A call and how that led to me learning to take the RIGHT risks.  And it must have worked, because my practice is still thriving many years later.

Please let me know your thoughts and questions in the comments on the blog post!

 
#004 (short): Don’t Overcomplicate It - Your Marketing

#004 (short): Don’t Overcomplicate It - Your Marketing

August 15, 2017

It’s so important to know that ‘marketing’ is not a dirty word – and that as a massage therapist, there are some very specific ways of marketing that will grow your practice fastest.

This episode is the audio version of the 3rd video in the Don't Overcomplicate It series at yourmassagepractice.com.

#003 (short): Don’t Overcomplicate It - Your Website

#003 (short): Don’t Overcomplicate It - Your Website

August 15, 2017

You have enough to do.  Don’t waste your time over-designing or over-building your website.  Here, I talk about the most essential things your massage website needs in order to reliably bring in your ideal clients.

This episode is the audio version of the 2nd video in the Don't Overcomplicate It series at yourmassagepractice.com.

#001: Beyond a Full Practice

#001: Beyond a Full Practice

August 8, 2017

What are the possibilities once you've grown your full massage practice, you ask?  Rebecca (Becki) Ward, LMT of Massage Solutions of McDonough talks about her experience of growing her private practice so big that it turned into a thriving clinic!

Additionally, I answer 'The Question of the Day,' review Michael Stanborough's Direct Release Myofascial Technique, and much more!

This podcast is the audio version of the first TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.

Find me and so much more at https://yourmassagepractice.com.