October 25, 2019
Today's episode presses on that ever-present button of sales. For some of us that's a word as "bad" as any. For others, it's more of a mystery. Either way, we need sales to make sure our massage practices are thriving!
I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what she thinks are the most important aspects of this whole "sales" issue in a massage business. You can find Laura at http://lauraallenmt.com/.
Thank you to our episode sponsor OfferingTree.com.
October 21, 2019
It's inevitable. We ALL have insecurities in running our businesses. And the faster we can see them and start to work with them when they arise, the better our practices will do.
In today's episode I break down two rough categories of insecurities, how they affect our massage business, and give you real-life HOW TO's to work with each kind.
As always, I'd love to hear what you think!
Thank you to our episode sponsor OfferingTree.com.
October 15, 2019
Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it?
Today's episode comes out of a great question from a listener! All of our marketing materials can help us grow our massage practices - but only if we use them well.
In today's episode I start by making sure you understand your marketing overall. Then I go into lots of HOW TO with handing over your business card. That way you can make sure that when you give someone your card, you're making it a no-brainer for them to actually schedule an appointment.
Thank you to our episode sponsor OfferingTree.com!
October 7, 2019
Time management is an essential and often difficult aspect of being a successful practice owner. In today's episode, we follow up with Amber about how it's going with selling her long-time practice. Then we dive into HOW TO's on time management!
Find Amber Cook at HealingWaze.com.
Find Isabel's blog posts and programs at yourmassagepractice.com.
September 17, 2019
When it's time, having all the pieces in place to sell your practice makes a difference. Listen to Amber Cook and Isabel Spradlin discuss the process and major considerations of selling your massage practice.
And don't worry if you're not anywhere near that time yet! What they discuss helps make your practice stronger no matter what.
Find Amber Cook at HealingWaze.com.
Find Isabel's blog posts and programs at yourmassagepractice.com.
July 12, 2019
Today's episode is all about listeners' questions! I answer:
- How to decide whether to sell products in your practice (MLM and otherwise)
- How to respond if clients are reluctant to write a review for you because they don't want your schedule to fill (so it's easier for them to get in)
- How to manage session time if clients are pushing time boundaries
If you would like to submit your question for our next Q&A episode, send me a message at https://yourmassagepractice.com/contact/ or simply leave your question in the comments below!
Thank you to our episode sponsor OfferingTree.com!
February 4, 2019
It was Isabel's turn to be interviewed! Amber Cook got the lowdown on how Isabel ended up specializing in post-surgical abdominal work. Then they had a chance to talk about how Your Massage Practice came about. And they answered a lot of listeners' questions as well!
If you want to ask us questions next time, you can join us as we record our episode live on YouTube. You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining Amber at HealingWaze.
January 7, 2019
Setting goals and intentions is a really important aspect of any long-term practice. In this episode, Isabel and Amber talk about the entire process each uses to set their goals for the New Year. We love that we each do this a bit differently but still end up in the same place!
What process do you use to set your goals and intentions in your practice?
If you want to ask us questions next time, you can join us as we record our episode live on YouTube. You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining Amber at HealingWaze.
November 2, 2018
There are tons of ways to find inspiration while growing your massage business. But if we're going to be successful, we need a lot more than just inspiration! We need to know we're not alone in all of the work it takes to really make a business grow.
In today's episode, Isabel and Amber talk about what it's like to do the work of growing a successful practice. If you're feeling doubtful that you can do it . . . if you're feeling blue that it's taking so much work . . . or if you just aren't sure where to start, then this is the episode for you!
If you want to ask us questions next time, you can join us as we record our episode live on YouTube. You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.
October 5, 2018
Whew! We got deep with this one. Amber Cook (of healingwaze.com) and I talked about our massage practice thoughts on "customer service" and "client relationships".
And it got real, real fast.
To have a full practice for the long term, it's essential to retain clients at a very high rate. What we talk about in this episode is meant to help you understand the ins-and-outs of doing just that. Because as much as it may seem like a no-brainer, there's a lot that goes in to building client relationships that stand the test of time and circumstance.
If you want to ask us questions next time, you can join us as we record our episode live on YouTube. You can get notifications in advance about the recordings by following Isabel's blog at Your Massage Practice or by joining HealingWaze.
September 28, 2018
In today's episode I interview Tiffany Ryan and Katherine Parker of yomassage.co.
These ladies are working their tails off to keep up with their new business. I talk to them about what specific tools they're using to build a healthy business, their work as business partners, how they're figuring out their message and marketing, and more!
All of the questions I bring to the table are with the mind of helping massage therapists grow their private practices.
As always, I love learning and celebrating in community with each other.
Learn more at yourmassagepractice.com.
September 3, 2018
Taking that big first leap into owning your practice can seem so daunting! In this episode, Rosa Saidel of Rosa's Natural Healing Center shares her story of how she found the strength to do it and where that first big step has led her. Rosa's openness and honesty about her journey gives us all a reminder of why it's worth it to do the work to make our dreams happen.
Additionally, I review "Do You Suffer from Decision Fatigue" by John Tierney, answer the Question of the Day, and share even more in the teaching segment at the end!
This podcast is the audio version of the sixth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.
Find me and so much more at yourmassagepractice.com.
August 20, 2018
Isabel Spradlin (yours truly) and Amber Cook (of HealingWaze.com) give you a little peek into their upcoming podcast episodes that will run the gamut of what, exactly, it's like to be a small business owner in the health and wellness field. The first full episode will arrive on September 7, 2018!
August 19, 2018
One of the first things we work on in the OYP program is about the nitty gritty of starting a business. That can include registering your biz with your Secretary of State, arranging your bank accounts, and making sure your “back-end” stuff is in good order.
In this podcast I talk about my personal experience with these processes as I was starting my practice.
AND, of course figuring out how to pay for starting up my practice was a big deal for me and is for most massage therapists - especially the loan or debt aspect it.
While paying off a total of $67K in debt sucked, having my full massage practice made it possible. I do NOT recommend doing the credit card debt thing the way I did it (as I talk about in the video). However, debt usually plays a part in every business, massage practice or not, so it’s good to have an idea of how it can work for you rather than sink you.
Let me know your thoughts in the comments on the blog post!
August 17, 2018
Just how good can it be to have a full massage practice? And what, exactly, does it take to get there? In this episode I talk to Dana Davis, LMT of Midnight Sun Massage in Portland, OR. She has had a bursting-full practice for well over a decade and she shares with us a huge amount of detail about what she did to get there . . . as well as what it's like to have the freedom of a full practice!
Additionally, I answer the Question of the Day and review Mindset by Carol S. Dweck. And, as always, we have our straight-up teaching segment at the end.
This podcast is the audio version of the fourth TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.
Find me and so much more at yourmassagepractice.com.
August 13, 2018
I get frustrated when I hear business owners being advised to take big risks based on their gut feelings. Yes, gut feelings are super important. But when you’re running a business, you need to develop a more robust way of assessing risk. That way, you don’t end up closing down your practice for the wrong reasons.
Finessing our way out of our comfort zone is a requirement of being a business owner. And this “choose the right risk” stuff is part of that. I’m not gonna lie, it took me a while to learn.
In this video I talk about dropping $1,000 I didn’t have on a useless Q&A call and how that led to me learning to take the RIGHT risks. And it must have worked, because my practice is still thriving many years later.
Please let me know your thoughts and questions in the comments on the blog post!
September 8, 2017
What happens when your successful massage practice births a whole new business? Amber Cook, LMT founder of HealingWaze.com talks about how she has managed this big growth and expansion process beyond her full-time massage practice.
Additionally, I answer 'The Question of the Day,' review Derek Thompson's Hit Makers, and much more!
This podcast is the audio version of the third TV episode I produced for the Florida State Massage Therapy Association's Massage Television channel.
Find me and so much more at yourmassagepractice.com.
September 8, 2017
So many massage therapists I’ve talked to think they’re “bad with time management,” which is not the case. If you find yourself with time on your hands and mostly what you do in that time is worry, twiddle your thumbs, or get sucked into social media . . . it has nothing to do with your time-management skills.
See the full post here: https://yourmassagepractice.com
September 7, 2017
This is a take on self-care as a massage practitioner and business owner that you may not have heard before. With the right kind of reliable self-care, you can keep your entire business strong.
For more information, and your free (no email required) worksheet click here.
